Breakout Metal Stars All That Remains Partner With MLG Gaming to Promote New Album "Overcome"
By Lies | Published: May 8, 2009 7:37pm EST
Track Download—“Chiron”— Available Exclusively on www.mlgpro.com For One Week Starting September 9th “From the moment we brought Phil from All That Remains into the offices of Major League Gaming, it became clear that this was more than just two companies matching demographics to reach new consumers – because Phil lives gaming the way he lives music, and knows just about everything there is to know about the field,” commented Razor & Tie Entertainment Senior Vice President, Marketing, Michael Krumper. All That Remains frontman Phil Labonte added, “It’s really great to be working with Major League Gaming. I’m a huge fan of the organization. Besides music, gaming is another great passion of mine and I am very happy to find a way to bring the two together.” “This deal came about through intense mutual respect and admiration between some of our biggest pros and the guys in the band,” said Catherine Corry, EVP of programming and production for Major League Gaming. “The synergy between the video game lifestyle and music has been well documented and we’re proud to work creatively with All That Remains to offer the single to our community to simply listen to, or use in their original video montages.” In a move to capitalize on the marriage of games and music, players are encouraged to use the music in their game play montages and send it to the MLG game room at www.gameroom.mlgpro.com. The MLG experience includes online tournaments, live events, broadcast-quality programming, and a competitive gaming social network where players and fans can express themselves through video montages, blogs, and profiles. Two weeks ago, All That Remains frontman/die-hard video game enthusiast Phil Labonte stopped by MLG’s Live Pre-Game show at the Toronto stop of the Pro Circuit on August 22, to talk with host Chris Puckett about his favorite MLG Pros, playing Halo3 on the MLG playlist, and to debut the video for “Chiron” for the MLG community. In another first, MLG’s legendary team, Final Boss, will be using the All That Remains track “Two Weeks” as their theme song in MLG Pro Circuit events moving forward. About All That Remains Since their first album was released in 2002, All That Remains has grown in leaps and bounds in every arena. They’ve gone from playing opening slots to headlining and selling out their own tours and playing major rock festivals domestically and abroad. The first single from their last album (THE FALL OF IDEALS) “This Calling” could be heard all over the country on hard rock stations and the corresponding video could be seen on MTV and Fuse. “Six,” another track from the album is featured in the hit video game, “Guitar Hero 2”. All That Remains graces the cover of this month’s Metal Edge Magazine. Early press on the new album has been glowing; Outburn Magazine referred to the album as “…one of the most high-impact releases of 2008…heavy as hell but irresistibly melodic…” All That Remains co-headlining North American tour with Trivium kicks off on September 9th. About Major League Gaming Founded in 2002, Major League Gaming (MLG) is the dominant media property exclusively targeting the approximately 40 million consumers in North America who have a passion for playing video games as a competitive social activity. The company exclusively represents the best professional gamers and gives millions of aspiring gamers around the world an opportunity to compete, improve their skills, and socialize through our thriving online competitive community and live Pro Circuit competitions. MLG partners include Dr Pepper, GameStop, HP, Old Spice, Panasonic, Stride, Ubisoft, Bungie and Xbox 360. For more information: www.mlgpro.com. # # # Contacts: Carise Yatter Razor & Tie Entertainment 212-598-2202 cyatter@razorandtie.com Amy Janzen Major League Gaming 917-209-6819 ajanzen@mlgpro.com |
