BIC Comfort 3® Advance® Shaver Signs on as Official Sponsor of MLG
By Dyslexia | Published: April 30, 2009 2:23pm EST
BIC COMFORT 3® ADVANCE® SHAVER SIGNS ON AS OFFICIAL SPONSOR OF MAJOR LEAGUE GAMING2009 Season Activation Includes National On-Pack Promotion, Online Tournament Sponsorship, and Content Integration with ‘Get Better Fast’ FranchiseNEW YORK CITY AND SHELTON, CT—April 30, 2009—BIC Consumer Products USA Inc. manufacturer of the premium triple-blade men’s shaver, BIC Comfort 3® Advance® and Major League Gaming, the professional video game league, today announced the details of a sponsorship that not only will integrate BIC Comfort 3® Advance® shaver deeply in MLG’s programming, but will also see the MLG logo appearing on packages of BIC Comfort 3® Advance® shavers nationwide starting in late April 2009. A perfectly suited addition to the brand’s current ‘Game On’ Platform, which is focused on sports and the younger male demographic, Major League Gaming joins college basketball and football as key priorities for BIC Comfort 3® Advance® as it seeks to position its product as relevant and valuable to today’s young men. “Once we understood the level of competition, engagement, and community at Major League Gaming, we knew we had to be involved,” said Jamie Kistner, brand manager—Shavers, BIC Consumer Products USA. “We are now proud to say that we’re the Official Shaver of MLG”. Starting in late April 2009, the MLG logo will be on over 250,000 packs of BIC Comfort 3® Advance® shavers. By redeeming the unique code found inside these specially marked packages, consumers will receive twenty free credits on MLG’s GameBattles site where they can compete against gamers from around the world in thousands of online tournaments, a $12.99 value. “We’re very pleased to partner with BIC Comfort 3® Advance® and to launch our second national consumer package promotion already this year,” said Matthew Bromberg, president and CEO of Major League Gaming. “We continue to break open meaningful new sponsor categories, demonstrating the purchasing power and brand loyalty of Major League Gaming Nation.” As part of their multi-tiered platform to give competitive gamers an edge on the competition, BIC Comfort 3® Advance® shaver sponsors regular Get Better Fast video and editorial pieces through which gamers receive tips and hints on a variety of gaming related topics from preparing for tournaments to tactical strategies for newly released titles, delivered by an MLG gaming expert or Pro. Starting this July, BIC Comfort 3® Advance® will also be sponsoring the Super Smash Brothers Brawl Singles and Doubles online ladders for the Summer 2009 season on MLG’s GameBattles. Participants will receive a free entry into the online tournament, courtesy of BIC, where they can compete for a chance to win $5,000 in prize money. ABOUT MAJOR LEAGUE GAMING Major League Gaming is the largest professional video game league in the world. MLG is the dominant media property exclusively targeting the approximately 40 million consumers in North America who have a passion for playing video games as a competitive social activity, while giving sponsoring brands access to this highly influential demographic. We represent the best professional gamers and give millions of aspiring players around the world an opportunity to compete, improve their skills, and socialize through our thriving online community and live Pro Circuit competitions. ABOUT BIC COMFORT 3® ADVANCE® Shaver BIC Comfort 3® Advance® for men was launched in March 2005. Featuring triple-blade technology, pivoting head, lubricating strips and heavy ergonomically designed handle, it offers precision, performance and value all in one. The BIC Comfort 3® Advance® for men is available in a 4-pack with a suggested retail price of $5.19. www.comfort3advance.com. ABOUT BIC BIC Consumer Products USA Inc. is a leading distributor of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today. |
